John Peerless has over 40 years of experience in consumer protection. Qualifying as a Weights and Measures Inspector he eventually became the Head of Trading Standards at Brighton & Hove City Council. He led a regional fraud team (SCAMBUSTERS) for a couple of years before returning to Brighton & Hove in 2011. He is now their Principal Trading Standards Officer with special responsibility for tackling rogue trading. He has held many leadership roles including Chair of the Association of Chief Trading Standards Officers, President of a local Credit Union and Board member of the National Anti Fraud Network. He became a Fellow of the Chartered Trading Standards Institute and is also a former Chair. John is hugely respected and influential figure in Trading Standards and has continued to develop his role as a consumer champion by becoming a Board member of the British Institute of Kitchens, Bathrooms & Kitchens Installation as well as this organisation. An avid rugby fan he now coaches junior football and manages an under 11’s team.